Not All Natural Light Is Created Equal
“Natural light” tops nearly every homebuyer’s wish list — right up there with an open kitchen and hardwood floors. But here in the Pacific Northwest, where we get more shades of gray than a paint store, where that light comes from matters just as much as how much you get.
The Sunniest Myth in Real Estate
Ask a buyer what they want, and they’ll say, “Lots of natural light!”
Ask where it should come from, and you’ll probably get a blank stare.
South- and west-facing windows are the most coveted, and for good reason. They flood a home with warm afternoon light, help brighten winter days, and make rooms feel alive.
But there’s a catch: in July and August, those same windows can turn your living room into a greenhouse. The result? Blinds drawn all day long, just when Portland finally gets its summer glow.
The Underrated Direction
North-facing windows rarely make it into real estate listings, but maybe they should. While they don’t bring in direct sun, they offer a consistent, even light throughout the day - perfect for artists, readers, and anyone who likes leaving their blinds open without melting their furniture.
Large north-facing windows can create a soft, ambient brightness that’s easy on the eyes and surprisingly energy-efficient. You may not get the golden glow at sunset, but you’ll also skip the “I can’t see my TV” glare that comes with it.
East, West, and Everything Between
Of course, balance is everything. East-facing windows give you gentle morning light — perfect for kitchens or offices where you want a productive start without afternoon heat. West-facing windows bring dramatic sunsets, but you’ll want to invest in quality shades unless you enjoy your home at 85 degrees.
A smart home design or remodel doesn’t just chase light; it manages it. Overhangs, trees, and well-placed blinds can make all the difference.
The Bottom Line
When you’re shopping for homes (or marketing one), don’t just count windows. Pay attention to direction, surroundings, and how light behaves throughout the year.
In the Pacific Northwest, true “natural light” isn’t just about brightness....it’s about livability.
Because a home that glows in the morning, stays cool in the afternoon, and doesn’t need blackout blinds by June? That’s real light done right.
